“This is a wondrously thought-provoking book. Unlike other social theorists who either mindlessly decry or celebrate the digital age, Rushkoff explores how it has . Present Shock has ratings and reviews. Megan said: I should like Douglas Rushkoff. I have a feeling that in fact we agree over a great many thi. People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, and .

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When the subject is already pretty far afield from what you expected and its treatment less than rigorous. Obviously escalated the more that technology has entered our lives. Stored time is still long enough for cultures to develop. Now, Rushkoff points out, the narrative has collapsed altogether in favor of the doyglas show.

Present Shock: When Everything Happens Now

Rushkoff approaches this from various directions, organised broadly under four heading: The measures we take to stay abreast of each minuscule change to the data stream notifications end up magnifying the relative importance of these blips to the real scheme of things.

If you’re interested in this book, you may want to check out this interview with the author on the Joe Rogan Experiencewhich I found rather enjoyable. Nonetheless, there is a satisfying interdisciplinary broadness to it and some very thought-provoking insights within.

It’s grand narrative that Rushkoff seems to be pining after which is sort of strange because of how clearly opposed he is to oppression of the masses. Jul 03, Mark Dickson rated it liked it.

In one digression, he makes an inaccurate statement in passing about lithium batteries that has been refuted. But the rest of it was super thought provoking. Some of the arguments presented are intriguing at first blush, but end up disappointing because they are never fully explored or supported. The economics of consumption have always been dependent on illusions of increasing immediacy and newness, and an actuality of getting people to produce and consume more stuff, more rapidly, with evermore of their time.

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I’ve been having a problem dealing with how I relate to my friends online. But he quickly works this into a centuries-spanning narrative, making sure always to first personify corporations in order to vilify them properly. Also by Douglas Rushkoff.

I almost never quit books. His argument gets significantly more flimsy with the examples of how we got to where we are and most definitely falls apart about where we are headed.

Present Shock: When Everything Happens Now by Douglas Rushkoff

The most stunning rumination of Rushkoff ptesent Present Shock for me: Instead we remain poised and frozen, overwhelmed by an always-on, live-streamed reality that our human bodies and minds can never truly inhabit.

It doesn’t really contribute anything to the present shock phenomenon, and disentangling his cranky prerogatives from the substantive material can get confusing.

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Once ‘the shadow of the future’ possibility of future relations lengthens, we have the basis for more durable relationships. Rushkoff’s “Present Shock” accurately describes the problems with attention deficit and the shift to an emphasis ruehkoff the immediate.

Back to the book. View all 4 comments. Gave up on this midway through the second chapter, which is actually more than a third through the whole thing. You will know what I mean once you have read the book.

Probably never took an introductory course in biochemistry. At least in the fractal: Looking for More Great Reads?

To see what your friends thought of this book, please sign up. Narrative Collapse – Pop culture becomes more now-ist and self-referential beginning in the late s-early s The Simpsons, Mystery Science TheaterSeinfeld. To ask other readers questions about Present Shockplease sign up. A consistent feature of present shock is narrative collapse: It is not a quick or easy read, but, his analysis is so insightful, his perspective is so balanced, and tending to our shared future is so important that those who still stop to think will want to stop to read this.


Rushkoff makes a nice assessment of how misaligned corporate use of social networking is to the way individuals on social networks communicate.

Present Shock by Douglas Rushkoff | : Books

I should like Douglas Rushkoff. Presentism displaces us from the old linear continuum with beginning, middle and end, and gives us only a succession of moments. People spent the twentieth century obsessed with the future. Narrative collapse, the first chapter, is the best in terms of writing and thought.

That is, it points to a space that’s being inadequately mined for solutions. It’s a constant barrage of lots of stories and facts or almost-factsbut with surprisingly little attempt to actually construct meaning out of the parts, other than in support of the one big everything-is-a-nail thesis of the book, and thus it comes across largely as a massively elongated Chewbacca defense.

Ahock is no escaping it. While I didn’t have any specific sticking points, there were a few overarching issues that made that made this a good book, not a great one. What’s the solution to present shock? Living quickly loses sight of longer time horizons, and different kinds of time Rushkoff discusses chronos versus kairos.

Present Shock

As he notes toward the end, “It is not you or I or the information that’s so different, but the media and culture around us all. Rushkoff has to say, rusukoff about how we can improve and move towards dojglas future we can have time to enjoy with friends we can avoid blindsiding. We have arrived in the future.

Simultaneity often seems like all we have. I sympathize with that sort of here-but-never-here brand of unease that most people didn’t have five or ten years ago.