Monacor Technology for an excellent sound. Virtual Catalogues. Speaker Building NOW. More than 30 concepts for successfully building speakers yourself . MONACOR INTERNATIONAL is specialized in products of the ranges Security- and PA- technology inclusive installation material (MONACOR), stage and event . CATALOGUES · Ordering Catalogues Welcome to MONACOR INTERNATIONAL. Thank you very the B2B webshop of MONACOR INTERNATIONAL, simply.
|Published (Last):||12 September 2013|
|PDF File Size:||16.44 Mb|
|ePub File Size:||4.36 Mb|
|Price:||Free* [*Free Regsitration Required]|
A leader in the distribution of monacod technology with a product range of over 5, items, some serious design know-how was required and after an initial meeting with the MD of Monacor UK, it was only natural that Hatch became their agency of choice.
This is where the story begins…. With a product portfolio big enough to rival Argos and a catalogue the size of a telephone directory that boasts over new products per year we certainly had our work cut out, and product cut-outs was eventually going to be the order of the day in this animated sequence.
Sitting down with the client helped to identify and group the products into the following five distinguishable sectors:.
With the sectors identified we chose five or six products from each that would best relay thier diversity. Our primary objective was to promote the new Monacor printed product catalogue here in the UK, whilst reinforcing the companies positioning across europe as a monolithic supplier of solutions to the sound and lighting markets.
MONACOR INTERNATIONAL – MONACOR INTERNATIONAL – Electronics for Specialists
The background of the whole sequence shows an empty dancefloor, luminous with projected, multi coloured light patterns and disco lasers shining in from the top right of the banner. The copy for this banner was just as monafor a part of the design as the imagery included in the animation, with important information contained within the header, emphasis was placed on key wording such as; New Products, Excellence, Powerhouse and Specialists, yet kept simple so as not to distract and clutter the design.
IMG Stage Line produce a comprehensive range of audio equipment designed for all levels of DJ, from bedroom to superclub, and believe they can offer the market something different by cattalogue a premium product at an affordable price.
As part of a bigger brief, our task was to create awareness in the UK of the IMG Stage Line brand, although well respected in its homeland Germany, the firm felt BPM offered an opportunity to showcase the brand and gain its deserved recognition and credibility amongst the DJ collective.
The branding campaign was spearheaded with the super-collectable Optical Illusion Show Bag. A cleverley angled IMG DJ mixer and headphones leading into the physical handles, adorn the front faces of this double sided show stopper.
The mm deep gussets promote the name and URL. Above and left is a rare chance to peak at a raw working process here at Hatch.
At this stage I was not looking for catalouge next Van Gough, but that initial spark of genius that could be scribbled down on a beer mat, regardless, you can see straight away the idea is gold!
Following the initial presentation of ideas to the client, a decision was made to amalgamate a couple of favoured elements from separate designs.
With the required products shipped to Hatch an experimental catlaogue got underway. After shooting multiple compositions in different lighting environments, the final solution would be an outdoor shot of the amp at a front tilted perspective with the headphones strategically hanging over the lower left quadrant.
Recording – Live – Broadcast
The headphone cable had to line up at the point where the drilled handle hole of the bag would be. With the raw photos from the shoot to hand and the bag template provided by the Chinese manufacturer we set about creating the final flat artwork.
As this design cataloguee to appear on both faces of the bag we only needed to set up artwork for one gusset and one front face. To see how Hatch can bring some smoke and mirrors to your next promo campaign call and speak to one of our magicians… or one of their lovely assistants. Your browser does not support the video tag. So, if what you see here tickles your tastebuds and you’d like to add moacor spice to your brand then call and speak to one of our design connoisseurs on Animated Banner Disco-tastic animated banners covering a full spectrum of products.
The client Monacor International was founded in in Bremen, Germany. A behemoth products range With a product portfolio big enough to rival Argos and a catalogue the size of a telephone directory that boasts over new products per year we certainly had our work cut out, and product cut-outs was eventually going to be the order of the day in this animated sequence.
Sitting down with the client helped to identify and group the products into the following five distinguishable sectors: In the Spotlight Our primary objective was to promote the new Monacor printed product catalogue here in the UK, whilst reinforcing the companies positioning across europe as a monolithic supplier of solutions to the sound and lighting markets.
Let the show begin To be spotlighted on the AudioPro International homepage, we really had to supply a sound showcase of products in a cool and illuminating way. A dazzling display The background of the whole sequence shows an empty dancefloor, luminous with projected, multi coloured light patterns and disco lasers shining in from the top right of the banner. Electrifying Flash Throughout the animation the company name and logo remain static in the top-left of the banner, bolts of lightening flash behind it in sharp accentuation, highlighting the power and quality of this Audio Industry giant.
On reflection, a glittering campaign After some serious tweaking testing and running the banner was eventually ready to run live on the Audio Pro International website winning some serious acclaim and recognition. The finished animation as a whole was a slick and seamless representation of a mere snapshot of the Monacor product range. Below you can see the final animation and how it was viewed live online.
The forementioned wider requirements of this brief were achieved in our IMG Brand Awareness Campaign, a cool combination of vivid artwork used across all media platforms such as tension banners, animated VT and press advertising, not to mention an awesome social media launch. It is just an illusion… Following the initial presentation of ideas to the client, a decision catalofue made to amalgamate a couple of favoured elements from separate designs.
All of the cool electric blue lights could then be digitally overlayed and individually artworked onto the final piece.
Stage and Event Technology
Before sending the artwork off to the manufacturer, the final stage of the project was to relay to the client that the optical illusion aspect of this bag would actually work.
The above photo-realistic visual was created by the digital alchemists here at Hatch and it really is a testament to their skills when you consider that it was conceived before the bag was produced!