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Last year we held our party at a big restaurant on the south shore, dinner and dancing, and at the end of the evening no one wanted brau,t go home! All the store managers attend and relationships are built. When people have confidence in the economy, they buy. Inthe magazine established and endowed the Bernice Bienenstock Furniture Library www. Over Years of Service to martineay Furniture Industry. For more information contact editor furninfo. We like fashion colors, too, we’re a little bit more European in our preferences.

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With the new store in Ville La Salle, a western suburb, we’ve completely surrounded Montreal! In order to control delivery time and shipping costs, most of his suppliers are based in Quebec, some in Ontario.

Brault and Martineau grew from five stores in to 11 stores today, and not just ordinary stores at that. And we are very aggressive, so business should be good. Such occasions increase traffic and they are exciting to our customers.

Catherine’s Street no longer exists. Print circulation of 20, is directed primarily to furniture retailers in the US and Canada.

Every customer attending the event was guaranteed a prize, recliners, mattresses, VCR’s microwave ovens, radios, and stereo systems. And I enjoy traveling, too, particularly in Europe. Willie feels that events are also important to maintain excitement. This again increases traffic. We have always been aggressive, we don’t sit down and wait for something to happen.


People get to know one another, loyalty develops, the people are happy with their evening and with the prizes they have won and they tell their friends. For example, we put a sofa, a loveseat, a chair, occasional tables, lamps, a bookcase all together– a room to go, one price for all. So, we’ll build a new store right in front of the old one.

When the bargains are there we make things happen. Our bedroom vignettes are even equipped with sheets! We are investing very much in the future.

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Although he won his degree in heating and refrigeration, he wanted “to be with the public”. Then a student, he worked as a salesman for Brault and Martineau during vacations. There are routine fall and anniversary sales, and drawings are held for prizes such as giant screen televisions.

Recently, consumers were tempted to “Come Join The Races! But with typical joie de vivre, he believes strongly in using his free time productively as well.

We use radio with frequent remotes on the weekends. And the same technique relates to electronics, “Televisions are matched with video tape recorders. It is published for the benefit of furniture retail executives. Now we’re located in Sherbrooke and in Hull, there are two on the south shore in Longueuil and Brossard, two on the north shore, one in St. In each store we have 40 livingroom settings, 50 kitchen settings, and 36 bedroom settings.

Our first store on St. Also 45, square feet, of course! We knew the times were bad during fyler recession, so we positioned ourselves for growth, advertised more and grew fast.

Brault and Martineau advertise heavily throughout the year. We are looking forward to a good year in for sure. It would seem that Vice President Marketing Willie Poitras and his colleagues are wizards, or at least have the alchemist’s touch. We like it too because we feel we’re giving back something to the people.


He was rapidly promoted from salesman to assistant manager, “always consistently up”, to manager, to buyer, to vice president. If it doesn’t sell well, we discontinue promptly. Willie explains, “It helps to keep our prices lower. And we have now incorporated well conceived, up-to-date home office settings which we know will be increasingly important to our customers.

There, seated at nine numbered tables of eight coinciding with the first nine “Blue Bonnet” races, they each drew numbers from one to eight corresponding to a specific horse which became their horse for the race. Willie fell in love with the business 30 years ago. We schedule one flyer in the spring and one in the fall, then two more in the summertime.

Where will his magic wand point next? Willie credits Robert Gautier, Vice President, with the conceptualization of the event. Throughout the trauma and tensions of the recent recession, their magic wands touched just the right locations all around Montreal.

Brault And Martineau On The Fast Track

Longevity of any group of items is also controlled. Appliances are also “packaged”, in sets of four.

The medium to high end 45, square foot stores reflect the Brault and Martineau philosophy. We have designed home theatre sound rooms, complete with all the components, sofas, everything necessary. The names of 72 lucky winners were drawn from in-store customers who entered the competition.