Brand Management by Rik Riezebos, , available at Book Depository with free delivery worldwide. , English, Book, Illustrated edition: Brand management: a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra. Riezebos, H. J. Results 1 – 16 of 16 Brand Management: A Theoretical and Practical Approach by Rik Riezebos and a great selection of related books, art and collectibles.

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It is a must for managemejt studying specialist marketing degrees or postgraduates and higher degree students”, Richard West, consultant and Visiting Lecturer, Westminster Business School, University of Westminster.

Companies became acutely aware of how their brand image could mean the difference between success and failure.

Open to the public ; Description Since the s, brands and the management of brands have attracted an enormous amount of interest. Edition English language edition. None of your libraries hold this item. Found brandd these bookshops Searching – please wait Separate different tags with a comma. This single location in Tasmania: The Best Books of University of the Sunshine Coast Library.


The New Strategic Brand Management: A Theoretical and Practical Approach. These online bookshops told us they have this item: Table of contents 1 The history of the brand 1.

Multipack: Principles of Marketing with Brand Management : Rik Riezebos :

International schedule of classes of goods and services rii the registration of brands Appendix 5: RiezebosBas KistGert Kootstra. These 3 locations in Queensland: Queensland University of Technology.

Other Authors Kist, Bas, author. Includes bibliographical references pages and indexes. Set up My libraries How do I set up “My libraries”?

Subjects Brand name products — Management. Physical Description xvi, pages: State Library of Queensland.

Brand Management (English edition)

Read, highlight, and take notes, across web, tablet, and phone. Price strategies and corresponding methods of pricing Appendix 2: Creating and Sustaining Brand Equity Skip to content Skip to search. Check out the top books of the year on our page Best Books of Looking for beautiful books?

Tags What are tags? We were unable to find this edition in any bookshop we are able to search. Criteria for various brand strategies Appendix 4: Open to the public ; HF University of the Sunshine Coast.


Brand Management : A Theoretical and Practical Approach

Public Private login e. A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. Visit our Beautiful Books page and find lovely books for kids, photography gik and more. Home Contact Us Help Free delivery worldwide. Companies became acutely aware of how their brand image could mean the difference between success and failure. Home This editionEnglish, Book, Btand edition: Guidelines product-recall advertisementLiterature Author index Brand- and company name index Index of terms About the authors show more.

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